Navigation: 3 mega menus (Events, Eat & Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking & Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Per SNA_Navigation_Strategy_OSA: mega menus trigger on hover (200ms open / 300ms close delay in production); editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art & Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Events editorial panel uses NAVY background; Eat & Drink and Explore editorial panels use white background. Mobile: all menus convert to accordion drawers, editorial panels omitted.

§1 — Hero Narrative. Full-bleed image or looping video. Subject should be a recognizable person at work — not anonymous, not stock. Headline: "Where Creators Shape the District" — active, place-specific, community framing. Subhead runs 2–4 lines. No hard CTA — let the page breathe. Content gap: If SNA does not have photography of individual creators at work (studio, performance, mural painting), flag and schedule a dedicated shoot before launch.

§2 — Creative Spotlights. The editorial heart of the page. 3-up card grid on desktop, horizontal carousel on mobile (swipeable with visible overflow). Each card: portrait photo, name, one-line descriptor, 2–3 sentence profile, link to full profile story page, link to business/venue listing (if applicable), and auto-pulled related event from Events CMS (if showing soon). Rotation cadence: monthly recommended, quarterly minimum. Mix should vary across disciplines — avoid defaulting to all gallery owners. Governance: SNA Communications owns rotation. If long-form profile story pages are out of scope for v1, spotlight cards can stand alone — flag profile pages as Phase 2.

§3 — Creative Ecosystem Overview. Ambient reinforcement, not a navigation block. Icon + label treatment in a loose grid, with a short editorial paragraph above for connective tissue. Cross-links feel like editorial invitations (inline text links), not a button grid. Low maintenance — update only when a new program or venue type is added. This section is intentionally lighter than the spotlights above it. Its job is to remind the user there's more to discover, not to route them somewhere specific.

§4 — Creativity in Action. Primarily visual — masonry / asymmetric grid of 4–6 images. Photography: candid over composed, high energy, diverse in subject, seasonal. No captions — images breathe. Optional hover reveals brief label (event/location). Subtle CTA at bottom links to Events. Update quarterly minimum, ideally after Gallery Hop and major events. Content gap: If SNA's photo library is primarily venue/event photography rather than people-at-work photography, a single Gallery Hop shoot would generate 12+ months of material for this grid.

§5 — Are You a Creative? CTA. Soft and welcoming — an invitation from the community, not a form submission prompt. 3–4 clear pathways, each a single line with a link. Visual weight is light; reserve button-weight CTA for highest-priority action only (currently "View Open Calls"). Not all four pathways need to be active at launch. If SNA doesn't have live application processes for each, link to a contact form as placeholder. Governance: SNA Programs Team reviews quarterly, updates immediately when application windows open or close.