Navigation: 3 mega menus (Events, Eat & Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking & Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Per SNA_Navigation_Strategy_OSA: mega menus trigger on hover (200ms open / 300ms close delay in production); editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art & Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Events editorial panel uses NAVY background; Eat & Drink and Explore editorial panels use white background. Mobile: all menus convert to accordion drawers, editorial panels omitted.

§1 — Immersive Hero. Full-bleed image or looping video. Headline sets the merged identity: art + outdoor space as one proposition. No hard CTA — let the page breathe. SNA-owned photography preferred: imagery showing art and outdoor space in the same frame. Headline recommendation: "Art in Every Direction."

§2 — Interactive Public Art & Places Map. Core feature of the page. Map view is default; Grid view provides a card-based alternative. Filters are grouped by type (Art / Places). Each pin opens a detail card: artist, description, year, location, nearby businesses. Places show name, features, nearby art, events. On mobile: filters collapse to horizontal scroll; map ≥ 60vh. Data note: Georeferenced art inventory is a separate dataset from District 360 — confirm with SNA whether an inventory exists or needs to be built.

§3 — Public Spaces: Parks & Plazas. Three equal-weight cards — warm and editorial, not a city directory. Each: strong photo, park name, tagline, 2–3 line description, feature icons, and links. Poplar Park cross-links to Events (Gallery Hop). Copy should be shorter and more evocative than the legacy site — create curiosity, don't replace a visit.

§4 — Featured Installations: Rotating Spotlight. Keeps the page fresh. Visually distinct from Parks section (dark background, editorial layout). Rotation cadence: monthly ideal, quarterly minimum. Content per feature: photo, artist name + context, title/year/location, editorial framing, link to detail page. Governance: SNA Communications owns this section. Confirm capacity for quarterly rotation — if not, define a fallback with 2–3 permanently featured works.

§5 — Public Art Program Overview. Builds credibility and ownability. Answers "Who makes this happen?" Brief editorial copy + 3–4 proof-point callouts. Tone: credible and proud, not bureaucratic. If hard numbers aren't available at launch, use qualitative anchors instead. This is what separates shortnorth.org from a generic city guide.

§6 — Get Involved CTA. Present but not loud. Three-item row: propose a project, open calls, sponsorship. Small and clear — should not compete visually with the Featured Installation or Parks sections above. Reserve prominent button styling for highest-priority action only. Links update quarterly as open calls go live or close.