Utility nav surfaces audience-specific pages. Keeps primary nav focused on visitor discovery.
For Residents
For Business Owners
Jobs
Media & Partners
Subscribe
Navigation: 3 mega menus (Events, Eat & Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking & Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Per SNA_Navigation_Strategy_OSA: mega menus trigger on hover (200ms open / 300ms close delay in production); editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art & Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Events editorial panel uses NAVY background; Eat & Drink and Explore editorial panels use white background. Mobile: all menus convert to accordion drawers, editorial panels omitted.
Full-bleed editorial photo — High St. street-level or seasonal hero
Discover the
Short North
Art, food, shopping, and experiences — all within a few walkable blocks of Columbus's most vibrant neighborhood.
Hero is discovery-forward — no hard CTA. CMS-editable headline + subhead. Hero image updates seasonally (4×/year minimum). Copy should orient the user and set the tone, not sell a specific action.
Explore the District
District Map
Find what's around you — or plan what's next.
Filter by
All
Eat & Drink
Shopping
Art & Culture
Experiences
Stay
Layers
Public Art
Parking
Parks
COTA Stops
Bike Share
Interactive map — Mapbox GL JS or Google Maps API (TBD)
Map data sourced from District 360 (Salesforce) → WordPress sync. Filters match Explore sub-section taxonomy. Pin click opens tooltip with quick info + link to full business profile. Layer toggles add/remove utility overlays. Map must meet WCAG 2.1 AA — include non-map text alternative (linked category list) for accessibility.
What Are You Here For?
Explore by Category
Browse the district your way — by interest, not just location.
Editorial photography
Art & Culture
Galleries. Murals. Live music. The Short North didn't just grow up here — it still shows up.
Galleries & Exhibitions · Music & Performing Art · Places & Public Art · Artists & Creatives
Explore Art & Culture →
Editorial photography
Shopping
Independent boutiques, local makers, and finds you won't see anywhere else.
Fashion · Gifts · Specialty · Home & Garden · Toys & Games · Jewelry
Browse the Shops →
Editorial photography
Experiences
From guided tours to DIY workshops — make the visit something you'll actually remember.
Tours & Tastings · DIY Workshops · Wellness & Salons
Find an Experience →
Editorial photography
Stay
Wake up in the middle of it all. Hotels within walking distance of everything.
Hotels & Lodging
Find a Place to Stay →
Wayfinding cards are the fallback for users who prefer category-based browsing over the map. 2×2 grid on desktop, stacked on mobile. Each card links to a sub-section landing page. Editorial photography (not icons) reinforces visual richness. Copy tone: confident, magazine-headline, not directory instructions.
Large editorial image — full-bleed or 60/40 split
Public Art
The Mural That Stopped Traffic
Artist name, location, and a 2–3 sentence editorial description. This section surfaces content that would otherwise require deep navigation to find — rewarding repeat visitors with something new.
Explore Places & Public Art →
Editorial Spotlight rotates monthly (quarterly minimum). Can feature: public art, gallery openings, hidden-gem shops, or neighborhood experiences. Requires active content management by SNA Communications team. If regular updates aren't feasible, fallback to CMS "Featured" tag auto-population. Governance question: Can SNA commit to monthly rotation?
Planning an Event?
From intimate gallery dinners to full-block buyouts — the Short North is a venue in every direction. Find your space.
Explore Event Spaces →
Secondary CTA block — visually contained as a horizontal band, not a full section. Links to Private & Event Rentals detail page. Users in discovery mode on this page are the most likely audience for event/venue inquiries. Should not compete with map or wayfinding cards in visual weight.
While You're Here
The Rest of Your Day
You're not done yet.
What's On This Weekend
Gallery Hop
Signature Event · Free
Live Jazz at Natalie's
Music · $15
Sunday Brunch Walk
Food & Drink · Free
See Full Calendar →
Cross-sell routes users toward adjacent high-intent content (Events + Eat & Drink). Events tiles auto-populated from Events CMS (weekly refresh). Eat & Drink cards are editorially curated (quarterly rotation). Two-column on desktop, stacked on mobile.
PRE-FOOTER — Global component displayed on every page. Combines newsletter signup + social links into a persistent strip above the footer.
Footer consolidates full sitemap. Social links in pre-footer above. Links connect to wireframes where available; # = placeholder for pages not yet wireframed.