Navigation: 3 mega menus (Events, Eat & Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking & Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Per SNA_Navigation_Strategy_OSA: mega menus trigger on hover (200ms open / 300ms close delay in production); editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art & Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Events editorial panel uses NAVY background; Eat & Drink and Explore editorial panels use white background. Mobile: all menus convert to accordion drawers, editorial panels omitted.
Food tour group on High Street — laughing, holding tasting portions. Casual, social, daytime.
Taste What the Short North Is Made Of
Walking food tours, distillery tastings, art-focused walks, and neighborhood crawls — the best way to meet the Short North is one stop at a time. Every tour is led by someone who knows the district by name.
§1 — Tours & Tastings Hero. Event-feed page — hero signals bookable, date-driven programming. 'Taste What the Short North Is Made Of' — participatory, confident, food-forward but inclusive of all tour types. CTA scrolls to event feed. Photography: group energy, not food close-ups. High Street visibility matters — anchors the tour as a neighborhood experience, not a restaurant promotion. Daytime lighting.
Upcoming Tours & Tastings
Filtered from the SNA events feed · Taxonomy: Tastings & Tours
Type
When
Sort
Phase 2 — filter UI may be simplified at launch
[ Tour group at a restaurant stop — plates being shared across a communal table. Natural, candid. ]
Mar
15
11:00 AM – 2:00 PM
Saturday
[Flagship Food Tour Name]
[Tour Operator Name]
Five stops, three hours, one neighborhood. The original Short North food tour — updated seasonally with new restaurant partners.
§2 — Tours & Tastings Browse Feed. Primary data source: SNA events feed, filtered by 'Tastings & Tours' taxonomy. Default sort: soonest first. Phase 2 filter taxonomy: Food & Drink Tour / Brewery & Distillery / Art & Culture Walk / History & Architecture / Private & Custom. Event cards are date-prominent and transactional — teal date blocks, clear pricing, direct booking CTAs. 'Recurring' badge appears if the events feed supports a recurring flag. 6 cards visible by default, paginated or 'Load More' for additional results. Card imagery should be candid tour moments, not restaurant marketing shots.
Editor's Picks: Tours Worth Booking
Three tours, three reasons to say yes. Updated monthly by the SNA editorial team.
[ The flagship food tour in action — a group at its most social moment. A stop where people are sharing plates, comparing notes. The tour at its peak, not its start. ]
The Classic
[Flagship Food Tour]: The One Everyone Takes
If you only do one thing in the Short North, this tour is it. Five restaurants, three hours, and a guide who knows every chef by name. Updated seasonally — the stops change but the quality doesn't.
[ A cocktail being crafted or a distillery tasting moment — close enough to feel the craft, wide enough to see the setting. Evening or golden-hour light. ]
For the Evening
[Drinks Tasting Experience]: Sip the District
Three stops, three styles — from craft cocktails to small-batch spirits. This is the Short North after dark, one glass at a time. Book for two or bring the group.
[ A guide pointing at a mural or architectural detail — the group looking up. Daytime, outdoor, the street as gallery. Tour meets art walk energy. ]
The Unexpected
[Arts-Adjacent Tour]: More Than a Walk
Part art history, part neighborhood tour, part treasure hunt. This walk connects the murals, galleries, and hidden details most people walk past without noticing.
§3 — Tours Spotlight: Editor's Picks. Three curated picks, updated monthly by SNA Communications. Framing: flagship food tour ('The Classic'), a drinks experience ('For the Evening'), and an arts-adjacent tour ('The Unexpected'). Spotlight exists to editorialize — it tells you which tours to prioritize if you can't decide. Photography should show the tour at its best moment, not its marketing image. Each card tag provides a reason to book: 'The Classic' = reliable crowd-pleaser, 'For the Evening' = date night / group outing, 'The Unexpected' = discovery-mode visitor. Update cadence: monthly, same governance as all spotlights (SNA Communications).
Book Soon
Tours happening in the next 14 days — before they fill up.
§4 — Book Soon: Urgency Module. Time-filtered view — shows only tours happening within the next 14 days. Compact list format (not cards) for scannable urgency. 'Spots left' is included if the events feed supports capacity data; otherwise omit. Fallback state: if no tours fall within the 14-day window, show a gentle redirect to the full browse feed ('No tours scheduled in the next two weeks. Browse all upcoming tours or check back soon.'). This module creates a conversion-forward moment — the visitor has browsed, read the spotlight, and now sees what's actually bookable this week. Max 4 items recommended to maintain urgency without becoming a second browse feed.
Keep Going
The tour ends but the neighborhood doesn't. Here's what's next.
[ Restaurant interior or patio — someone settling in for a meal after an experience. Post-tour energy: relaxed, satisfied, still social. The natural 'what's next' after a tasting. ]
Eat & Drink
Still hungry? The tour was just the appetizer. Find a table and keep the evening going — every restaurant in the district is in walking distance.
[ Gallery Hop or evening event atmosphere — people moving between venues, string lights, sidewalk energy. The district at its most alive. ]
Events
Tastings and tours are just the beginning. See what else is happening in the Short North this week — from Gallery Hop to live music to seasonal programming.
§5 — Tours Cross-Sell: 'Keep Going'. Two tiles — Eat & Drink (natural before/after for tastings) and Events (broader programming calendar). 'Keep Going' framing: the tour ends, but the evening doesn't have to. Eat & Drink tile should feel post-tour — someone settling into a meal, not browsing a menu. Events tile should feel like the district at night — Gallery Hop energy, live music, sidewalk atmosphere. Cross-sell photography should be warmer/more evening-toned than the browse section above. The intent is occasion-completion: 'you came for a tour, stay for dinner and a show.'
PRE-FOOTER — Global component displayed on every page. Combines newsletter signup + social links into a persistent strip above the footer.
Footer consolidates full sitemap. Social links in pre-footer above. Links connect to wireframes where available; # = placeholder for pages not yet wireframed.