Navigation: 3 mega menus (Events, Eat + Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking + Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art + Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Mobile: editorial panels omitted.

§1 — Page Hero: Fashion. 'Dressed by the District' — pairs confidence with local identity in four words. Tells the user that shopping here has a point of view. Fashion has the highest potential for seasonal visual content (lookbooks, seasonal window displays, staff picks). Hero image should be refreshed seasonally — fashion photography ages fastest. Coordinate with member boutiques to source interiors and lifestyle shots.

§2 — Browse + Filter: Fashion Directory. 3-up card grid with sort-only at launch (A–Z). Phase 2 filters: Style (Womenswear / Menswear / Unisex / Accessories), Price Point (Under $50 / $50–$150 / $150+), Local Designer (Yes / No). "Open Today" badge if hours data supports it. Same business card component used across all Shopping subpages and the All Shops directory — consistent design across the section. Filter labels must be confirmed against District 360 tagging before building.

§5 — Cross-Sell: Fashion. 'Make It a Morning' — leans into the weekend-shopping occasion. Brunch + boutiques is the natural pairing for the Short North's core visitor profile. Jewelry leads because outfit-completion is the strongest cross-sell from Fashion. Section 4 (second editorial spotlight) omitted at launch — reserved for Phase 2 if editorial resources allow a second feature per page.