Navigation: 3 mega menus (Events, Eat & Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking & Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Per SNA_Navigation_Strategy_OSA: mega menus trigger on hover (200ms open / 300ms close delay in production); editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art & Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Events editorial panel uses NAVY background; Eat & Drink and Explore editorial panels use white background. Mobile: all menus convert to accordion drawers, editorial panels omitted.
Salon or spa interior — warm, personal. A stylist at work or a treatment room with character.
The District Has Your Back. And Your Hair.
Salons, spas, and wellness studios in walking distance of everything. The Short North's beauty and wellness scene is independent, personal, and — because you're already here — ridiculously convenient.
§1 — Wellness & Salons Hero. Directory page — hero signals browsable business listings, not date-driven events. 'The District Has Your Back. And Your Hair.' — playful, confident, slightly irreverent. Works across salons, spas, and wellness studios without privileging any one. CTA scrolls to directory. Photography: personal, warm, independent. Show a stylist at work or a treatment in progress — the relationship between provider and client matters. The image should make you want to book an appointment, not browse a catalog. This is the one Experiences subpage that's always-on (not event-driven), so the hero should feel timeless rather than seasonal.
Wellness & Salon Directory
Business listings from District 360 · Category: Wellness & Salons
Service Type
Booking
Sort
Phase 2 — filter UI may be simplified at launch
[ Salon interior — stylist working, client relaxed. Personal, warm, the relationship visible. Not a product shot. ]
Hair SalonBook Online
[Salon Name]
Full-service salon specializing in color, cuts, and styling. Walk-ins when available, online booking recommended. Independent and locally owned since [year].
[ Nail salon — detailed nail art or a manicure in progress. Clean, modern, creative. The artistry visible. ]
NailsBook Online
[Nail Studio Name]
Manicures, pedicures, and nail art that's worth the Instagram post. Clean, modern studio with online booking and a regular rotation of seasonal designs.
§2 — Wellness Directory Browse. Primary data source: District 360 business directory (same as Shopping subpages). Default sort: A → Z. Phase 2 filter taxonomy: Hair Salon / Barbershop / Spa & Massage / Nails / Skincare & Facials / Wellness Studio. Booking filter: Book Online / Walk-ins Welcome. Business cards (not event cards) — no date blocks, no pricing. Card imagery: the provider at work, the relationship visible. This is the only Experiences subpage powered by the directory instead of the events feed. It follows the Shopping subpage card pattern (tags, description, 'View Profile' CTA) rather than the event-feed pattern (date blocks, pricing, 'Book This' CTA).
Worth the Appointment
Three places to book this month. Updated by the SNA editorial team.
[ The flagship salon at its best — a stylist mid-work, client visible, the space's personality showing. Not a logo or storefront — the experience inside. The kind of shot that makes you want to book. ]
The Destination
[Flagship Salon]: Worth the Trip Across Town
The salon people drive across Columbus for — and it's right here. Whether it's a color appointment or a simple cut, this is the kind of place where you leave feeling like the best version of yourself.
[ A seasonal spa treatment — something that signals 'available now.' Spring facial, seasonal massage add-on, or limited-time wellness offering. The treatment in progress, not a product bottle. ]
Seasonal Pick
[Seasonal Treatment]: The Spring Reset
New season, new routine. This month's pick is a seasonal treatment designed to undo winter and prep your skin (or your hair, or your everything) for what's next.
[ The unexpected wellness find — an independent studio, a niche service, something you wouldn't stumble on without a recommendation. Could be a sound bath, acupuncture, or a specialty skincare practice. Discovery-mode. ]
Hidden Gem
[Unexpected Find]: The One Your Friend Told You About
Some of the best wellness spots in the Short North aren't the ones with the biggest signs. This month's hidden gem is the kind of place you find through word of mouth — and then never stop recommending.
§3 — Wellness Spotlight: 'Worth the Appointment'. Three curated picks, updated monthly by SNA Communications. Framing: flagship salon ('The Destination'), seasonal treatment ('Seasonal Pick'), unexpected find ('Hidden Gem'). The spotlight's job is to editorialize the directory — most visitors won't scroll through 18 listings. 'Worth the Appointment' signals that these are pre-vetted, recommended. Photography: the provider at work, the client's experience visible. 'The Destination' should be the one salon/spa that defines the district's wellness identity. 'Hidden Gem' surfaces smaller or newer businesses. Update cadence: monthly, same governance as all spotlights (SNA Communications).
Make a Day of It
You're already here. Might as well treat yourself completely.
[ Brunch scene — friends at a bright restaurant table, late morning light. The 'before' for a salon appointment or the 'after' for a spa visit. Relaxed, social, daytime. ]
Eat & Drink
A great brunch before your appointment or a glass of wine after your treatment. The Short North's restaurants are in walking distance of every salon and spa in this directory.
[ Shopping bag in hand, boutique storefront or shop interior — someone browsing with that 'I deserve this' energy. Post-salon glow meets retail therapy. ]
Shopping
Treat yourself completely. Fresh hair, fresh nails — now find something to wear. The Short North's boutiques are between your salon and your car.
§4 — Wellness Cross-Sell: 'Make a Day of It'. Two tiles — Eat & Drink ('A great brunch before') and Shopping ('Treat yourself completely'). 'Make a Day of It' framing: the appointment is the anchor, the cross-sell completes the outing. This is the only Experiences subpage that cross-sells to Shopping instead of Events or Art & Culture. The logic: salon/spa visitors are already in self-care mode — retail therapy is the natural extension. Eat & Drink tile: brunch energy, daytime. Shopping tile: post-salon glow, boutique browsing. Section 4 (Book Soon) is intentionally omitted on this page — Wellness is directory-based, not event-driven, so there's no time-filtered urgency module.
PRE-FOOTER — Global component displayed on every page. Combines newsletter signup + social links into a persistent strip above the footer.
Footer consolidates full sitemap. Social links in pre-footer above. Links connect to wireframes where available; # = placeholder for pages not yet wireframed.