Utility nav surfaces audience-specific pages. Keeps primary nav focused on visitor discovery.
For Residents
For Business Owners
Jobs
Media & Partners
Subscribe
Navigation: 3 mega menus (Events, Eat & Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking & Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Per SNA_Navigation_Strategy_OSA: mega menus trigger on hover (200ms open / 300ms close delay in production); editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art & Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Events editorial panel uses NAVY background; Eat & Drink and Explore editorial panels use white background. Mobile: all menus convert to accordion drawers, editorial panels omitted.
Full-bleed video or image carousel — auto-advances
Headline Text
Goes Here
Supporting copy — 1–2 sentences introducing the district and inviting exploration.
Primary CTA →
Hero is the main brand moment. CMS-editable headline + CTA. Video or image carousel behind. Seasonal campaigns can take over the hero (see Variation B).
Happening Now
View All Events →
Pulls next ~4 upcoming events from calendar. Horizontally scrollable. Label adapts contextually ("This Weekend" on Fridays). Events = #4 most visited page (21K views).
Brief intro copy encouraging visitors to browse the district by category.
Category gateway — links to each Explore sub-section. Eat & Drink gets largest card (#1 traffic driver, 22.6K views). Each card links to its landing page.
Signature Events
Section Heading
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First Saturdays
Gallery Hop
Monthly art walk with 30+ galleries, live music, and pop-ups.
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Nov – Dec
Holiday Hop
Seasonal markets, shopping, and festive experiences.
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Summer
Hops on High
Outdoor festival — craft beer, food, and live music.
Default state: all 4 signature events shown as equal-weight cards. When a signature event is active/upcoming, this section is replaced by a dedicated takeover block (see Variation B). Card order can rotate seasonally.
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DinnerItalian
Business Name
Cuisine type · Price range
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BrunchAmerican
Business Name
Cuisine type · Price range
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BarCocktails
Business Name
Cuisine type · Price range
Filters map to sitemap sub-categories. 3 featured/randomized listings. Each links to business profile. Dinner alone has 19.3K views.
Art & Culture
Section Heading
Positioning arts as the district's core identity — the #1 reason businesses locate here.
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Galleries & Exhibitions
Current Exhibitions
What's on view this month across XX galleries.
Image
Public Art
Places & Public Art
Murals, sculptures, and installations district-wide.
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Music & Performing Art
Live Performances
From intimate jazz to full theatrical productions.
District's primary differentiator vs. all peer sites. Three sub-sections from sitemap. Different background to carry visual weight. Gallery pages have 3.7K+ views.
Parking & Safety
Section Heading
Confidence-building section — addresses the #1 barrier to visiting.
Parking Map & Garages
Find the nearest spot
Getting Here
Car, bus, bike, ride share
Safety Services
Ambassadors & resources
C-Pass
Resident parking program
Interactive Parking Map Embed
(or static map image)
Elevated to homepage per meeting decision. Parking = #6 most visited page (13K views). Four links map to sitemap children.
Support the District
Brief donate appeal copy.
Donate →
Secondary CTAs for About section. Donate gets second touchpoint. Serves returning visitors, residents, press, and donors.
PRE-FOOTER — Global component displayed on every page. Combines newsletter signup + social links into a persistent strip above the footer.
Footer consolidates full sitemap. Social links in pre-footer above. Links connect to wireframes where available; # = placeholder for pages not yet wireframed.