Utility nav surfaces audience-specific pages. Keeps primary nav focused on visitor discovery.
For Residents
For Business Owners
Jobs
Media + Partners
Subscribe
Navigation: 3 mega menus (Events, Eat + Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking + Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art + Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Mobile: editorial panels omitted.
Full-bleed video or image carousel — auto-advances
Headline Text
Goes Here
Supporting copy — 1–2 sentences introducing the district and inviting exploration.
Primary CTA →
Hero is the main brand moment. CMS-editable headline + CTA. Video or image carousel behind. Seasonal campaigns can take over the hero (see Variation B).
Happening Now
View All Events →
Pulls next ~4 upcoming events from calendar. Horizontally scrollable. Events and Label can be curated or pulled dynamically from the calendar. Events = #4 most visited page (21K views).
Brief intro copy encouraging visitors to browse the district by category.
Category gateway — links to each Explore sub-section. Eat + Drink gets largest card (#1 traffic driver, 22.6K views). Each card links to its landing page.
Art + Culture
Section Heading
Positioning arts as the district's core identity — the #1 reason businesses locate here.
Image
Galleries + Exhibitions
Current Exhibitions
What's on view this month across XX galleries.
Image
Public Art
Places + Public Art
Murals, sculptures, and installations district-wide.
Image
Music + Performing Art
Live Performances
From intimate jazz to full theatrical productions.
District's primary differentiator vs. all peer sites. Three sub-sections from sitemap. Different background to carry visual weight. Gallery pages have 3.7K+ views.
Signature Events
Section Heading
Image
First Saturdays
Gallery Hop
Monthly art walk with 30+ galleries, live music, and pop-ups.
Image
Nov – Dec
Holiday Hop
Seasonal markets, shopping, and festive experiences.
Image
Summer
Hops on High
Outdoor festival — craft beer, food, and live music.
Default state: all 3 signature events shown as equal-weight cards. When a signature event is active/upcoming, this section is replaced by a dedicated takeover block (see Variation B). Card order can rotate seasonally.
Parking + Safety
Section Heading
Confidence-building section — addresses the #1 barrier to visiting.
Parking Map + Garages
Find the nearest spot
Getting Here
Car, bus, bike, ride share
Safety Services
Ambassadors + resources
[Image / Photo]
Parking = #6 most visited page (13K views). Four links map to sitemap children.
Support the District
Brief donate appeal copy.
Donate →
Secondary CTAs for About section. Donate gets second touchpoint. Serves returning visitors, residents, press, and donors.
PRE-FOOTER — Global component displayed on every page. Combines newsletter signup + social links into a persistent strip above the footer.
Footer consolidates full sitemap. Social links in pre-footer above. Links connect to wireframes where available; # = placeholder for pages not yet wireframed.