Utility nav surfaces audience-specific pages. Keeps primary nav focused on visitor discovery.
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Navigation: 3 mega menus (Events, Eat & Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking & Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Per SNA_Navigation_Strategy_OSA: mega menus trigger on hover (200ms open / 300ms close delay in production); editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art & Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Events editorial panel uses NAVY background; Eat & Drink and Explore editorial panels use white background. Mobile: all menus convert to accordion drawers, editorial panels omitted.
Getting Here Is the Easy Part
Multiple garages within two blocks of High Street, Ambassadors on the street every evening, and a neighborhood designed for walking. The Short North takes arrival seriously so you can focus on everything that comes after.
[ Option A: A simplified district map illustration showing parking locations, rendered in the SNA brand palette — graphic, functional, not photographic. Option B: A High Street scene communicating ease of arrival — a car turning into a well-lit garage entrance, or a pedestrian arriving at the Short North arch with the street ahead. Wayfinding visible, welcoming atmosphere. Avoid: empty parking garages, dark streets, security cameras, anything that connotes danger or difficulty. ]
8,900+
Parking spaces across garages, lots, and on-street zones in the district
Every Evening
SNA Ambassadors on the street, seven days a week
Free Sundays
All street parking is free on Sundays and City-recognized holidays
§1 — Confidence Statement. Replaces the aspirational editorial hero used on every other landing page. This is not a standard hero with a full-bleed photograph — it's a split treatment: stat block left, map illustration or utility image right. 'Getting Here Is the Easy Part' — the most confident framing, implies everything after arrival is worth it. Alternative: 'We've Thought of This' (warmest, most hospitality-oriented). Tone: Informational. The knowledgeable local friend, not the tourism board. Lead with the positive fact, not the procedure. Never use language that amplifies concern — avoid 'safe to visit,' 'don't worry,' 'despite what you may have heard.' Simply state the positive fact. Safety and parking statements carry equal visual weight. ★ Stat accuracy: verify 8,900+ figure is current before publishing. Confirm 'Every evening' Ambassador coverage against current deployment schedule. Confirm 'Free Sundays' against any policy changes.
Quick Answers
The four most common visitor questions — answered here, no click required
Where should I park?
The Goodale Garage and Hubbard Garage are the closest to the heart of High Street. Over 8,900 spaces are available in garages, lots, and on the street throughout the district.
Parking Map & Garages →
How much does parking cost?
Street parking on High Street runs $1/hour (8am–4pm) and $2/hour (4pm–midnight). Free on Sundays and City holidays. The ParkColumbus App accepts payment in garages and on-street.
Parking Map & Garages →
Is it safe?
SNA Ambassadors are on the street every evening and weekend. The district has a proactive, multi-partner safety program in place year-round.
Safety Services & Ambassadors →
Can I get here without a car?
Yes. COTA bus routes, CoGo bike share, Lyft, and Uber all serve the district. The Short North C-Pass offers free COTA access for district workers and residents.
Getting Here →
§2 — Quick Answers Band. The highest-ROI section on this page. Four common visitor questions answered inline — no click, no accordion, no subpage navigation required. Serves the largest volume of users with the least friction. 4-up horizontal row on desktop; 2×2 grid on tablet; single-column stack on mobile. These four questions are a starting hypothesis based on the current site structure and user research for urban destination sites. Post-launch: check search queries bringing users here and on-site search terms to validate or replace. ★ Maintenance: parking rate figures ($1/hr, $2/hr) are the most operationally volatile content on this page — must be verified at minimum annually and immediately following any City of Columbus parking policy change. Assign a named owner.
Download the ParkColumbus App Before You Arrive
Pay for garage and on-street parking, check real-time availability, and find the nearest open space — all from your phone. Available on iOS and Android.
§3 — ParkColumbus App Feature. A horizontal band treatment — not a full section. The single most useful tool for visitors managing parking. Positioned before the subpage cards: the planner (likely desktop, at home) sees this before navigating deeper. Include a rendered phone mockup or app store badge graphic if brand-approved assets are available from the City of Columbus or the ParkColumbus operator. Do not use the ParkColumbus logo unless SNA has confirmed permission. ★ Verify: app store links (iOS/Android) and any YouTube tutorial link from the current page must be confirmed as current before launch.
What Are You Looking For?
Three subpages — each focused on a specific part of your visit
Parking Map & Garages
Interactive map of every garage, lot, and on-street zone in the district — with real-time availability where supported.
Find Parking →
Getting Here
Bus routes, CoGo bike share, ride-share drop zones, walking routes, and accessible entrances.
Plan Your Route →
Safety Services & Ambassadors
Meet the SNA Ambassador program, learn about district safety services, and find the right resource for any situation.
Learn More →
§4 — Subpage Navigation Cards. 3-up functional routing cards. Unlike other section landings, these cards lead with the functional outcome — what the user will find when they click — not an editorial tease. Card order: Parking Map (highest-priority destination) → Getting Here (non-drivers, transit users) → Safety Services (important but not the primary parking question). CTAs use functional verbs: 'Find Parking →', 'Plan Your Route →', 'Learn More →' — not 'Explore' or 'Discover' (those registers belong in the Explore section). Note: C-Pass (free COTA access for district workers/residents) is a subpage in this section but audience-specific — surfaced via the For Residents footer page, not on this landing page.
Ambassador Hotline
Sun–Wed 7am–9pm · Thu–Sat 7am–11pm
SNA Ambassadors are on the street every evening and weekend. For immediate safety concerns, call 911. For non-emergency assistance, disturbances, or to connect with a district resource, call the hotline.
§5 — Ambassador Hotline Band. High-contrast (NAVY background, TEAL phone number) — visually distinct, cannot be missed. The phone number is large, clickable (tel: link), and the most visually prominent element. This information must never require a subpage click to find. The copy beneath the number makes the 911 vs. hotline distinction explicit — not a subtle distinction for users in a stressful moment. Secondary contacts in a compact row beneath: Non-Emergency Police, 311 City Services, SNA Admin Office. ★ Accuracy check: the current site shows hours as 'Sun–Weds, 7am–9pm / Thurs–Sun, 7am–11pm' — the Thursday–Sunday overlap is likely a typo. Wireframe uses 'Thu–Sat 7am–11pm' as a likely correction. Confirm exact schedule with SNA Safety Office before publishing. Verify all phone numbers are current.
§6 — Cross-Sell Strip. A minimal strip — not a full editorial cross-sell block. No images, no card tiles. One horizontal strip with two links. Primary: Events (knowing what's on this weekend helps plan arrival timing around peak parking). Secondary: Explore landing (for visitors who arrived at Parking & Safety before visiting the main site). Why a strip, not a block: (1) the user is in task-completion mode — a full editorial cross-sell is the wrong register; (2) the hotline band above already carries visual weight; (3) the most useful cross-sell (Events) can be communicated in one line. Tone: matter-of-fact, helpful, brief. The visitor is done with this section; the strip gives them a direction without overstaying its welcome.
PRE-FOOTER — Global component displayed on every page. Combines newsletter signup + social links into a persistent strip above the footer.
Footer consolidates full sitemap. Social links in pre-footer above. Links connect to wireframes where available; # = placeholder for pages not yet wireframed.