Navigation: 3 mega menus (Events, Eat + Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking + Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art + Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Mobile: editorial panels omitted.

§1 — Page Hero: Gifts. 'The Gift That Says You Actually Know Them' — names the emotional job of a good gift and implies the Short North can help. Occasion-driven browse — users arrive with a specific need ('I need a gift for someone') and variable intent about what it looks like. Avoid holiday-specific imagery in the evergreen hero — the page serves all gifting occasions year-round. Hero should be refreshed seasonally but maintain year-round warmth.

§2 — Browse + Filter: Gifts Directory. 3-up card grid, sort-only at launch (A–Z). Phase 2 filters: Occasion (Birthday / Anniversary / Holiday / Housewarming / Just Because), Price Range (Under $25 / $25–$75 / $75+), Local Made (Yes / No). Open question: Do any Short North gift shops also carry food or consumable gifts (local honey, artisan chocolate, specialty foods)? If so, cross-tagging with Specialty may be needed.

§5 — Cross-Sell: Gifts. 'Keep Exploring' — discovery-mode framing. Eat + Drink leads with the shopping-break occasion. Specialty is the natural second tile — the unexpected find angle extends the gift-hunting intent. Section 4 omitted at launch.