Navigation: 3 mega menus (Events, Eat + Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking + Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art + Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Mobile: editorial panels omitted.
Eclectic shop interior — shelves full of interesting things, visual density, a space that rewards browsing
Things You Didn't Know You Needed
Not fashion, not gifts, not home goods — just the kind of shop where you walk in for one thing and leave with three others. Vinyl. Crystals. Hand-poured candles. Japanese stationery. Vintage cameras. A locally made hot sauce. Specialty in the Short North means whatever somebody decided was worth caring about deeply.
§1 — Page Hero: Specialty. 'Things You Didn't Know You Needed' — the most honest description of what Specialty shopping feels like. Gives the user permission to browse without a goal. Discovery-forward browse — the most eclectic Shopping page. Absorbs the former 'Vintage + Local Makers' category from v1. Specialty has the widest visual range of any Shopping category — hero photography should lean into that range rather than flatten it into a single aesthetic.
Directory
Specialty Shops
The shops that don't fit anywhere else — and that's exactly why they're worth visiting.
Sort
A–Z ▾
Additional filters (Type: Vintage, Local Maker, Books + Music, etc.) available in Phase 2
Open Today
[ Shop interior — eclectic, curated ]
Vintage
[Shop Name]
Vintage clothing and accessories · Curated secondhand since 2012
§2 — Browse + Filter: Specialty Directory. 3-up card grid, sort-only at launch. Phase 2 filters: Type (Vintage + Secondhand / Local Maker / Specialty Food + Drink / Books + Music / Other Specialty). 'Vintage + Local Makers' from v1 consolidated into Specialty in v2. Any businesses previously under that category should be confirmed as tagged under Specialty in District 360 before launch. Open question: How many businesses are currently tagged under Specialty?
While You're on the Block
Keep Going
The shops and the studios are neighbors. The rest of the district is around the corner.
[ Mural or gallery exterior — visual connection between shopping and arts identity. ]
Art + Culture
The shops and the studios are neighbors. The creative ecosystem runs through both.
§5 — Cross-Sell: Specialty. 'While You're on the Block' — neighborhood-scale framing. Art + Culture leads because Specialty's creative identity is closest to the arts district. Eat + Drink as the universal second tile. Section 4 omitted at launch.
PRE-FOOTER — Global component displayed on every page. Combines newsletter signup + social links into a persistent strip above the footer.
Footer consolidates full sitemap. Social links in pre-footer above. Links connect to wireframes where available; # = placeholder for pages not yet wireframed.