Utility nav surfaces audience-specific pages. Keeps primary nav focused on visitor discovery.
For Residents
For Business Owners
Jobs
Media & Partners
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Navigation: 3 mega menus (Events, Eat & Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking & Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Per SNA_Navigation_Strategy_OSA: mega menus trigger on hover (200ms open / 300ms close delay in production); editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art & Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Events editorial panel uses NAVY background; Eat & Drink and Explore editorial panels use white background. Mobile: all menus convert to accordion drawers, editorial panels omitted.
Eclectic shop interior — shelves full of interesting things, visual density, a space that rewards browsing
Things You Didn't Know You Needed
Not fashion, not gifts, not home goods — just the kind of shop where you walk in for one thing and leave with three others. Vinyl. Crystals. Hand-poured candles. Japanese stationery. Vintage cameras. A locally made hot sauce. Specialty in the Short North means whatever somebody decided was worth caring about deeply.
Browse Specialty Shops →
§1 — Page Hero: Specialty. 'Things You Didn't Know You Needed' — the most honest description of what Specialty shopping feels like. Gives the user permission to browse without a goal. Discovery-forward browse — the most eclectic Shopping page. Absorbs the former 'Vintage & Local Makers' category from v1. Specialty has the widest visual range of any Shopping category — hero photography should lean into that range rather than flatten it into a single aesthetic.
Directory
Specialty Shops
The shops that don't fit anywhere else — and that's exactly why they're worth visiting.
Additional filters (Type: Vintage, Local Maker, Books & Music, etc.) available in Phase 2
Open Today
[ Shop interior — eclectic, curated ]
Vintage
[Shop Name]
Vintage clothing and accessories · Curated secondhand since 2012
View Shop →
Open Today
[ Shop interior — records, music ]
Books & Music
[Shop Name]
Vinyl records, new and used · Local music scene hub
View Shop →
[ Shop interior — candles, apothecary ]
Local Maker
[Shop Name]
Hand-poured candles and apothecary goods · Made in Columbus
View Shop →
[ Shop interior — crystals, metaphysical ]
Other Specialty
[Shop Name]
Crystals, incense, and metaphysical goods · Independent
View Shop →
Open Today
[ Shop interior — stationery, paper goods ]
Other Specialty
[Shop Name]
Japanese stationery and design objects · By appointment welcome
View Shop →
[ Shop interior — specialty foods ]
Specialty Food
[Shop Name]
Local hot sauce, artisan snacks, Ohio-sourced provisions
View Shop →
§2 — Browse & Filter: Specialty Directory. 3-up card grid, sort-only at launch. Phase 2 filters: Type (Vintage & Secondhand / Local Maker / Specialty Food & Drink / Books & Music / Other Specialty). 'Vintage & Local Makers' from v1 consolidated into Specialty in v2. Any businesses previously under that category should be confirmed as tagged under Specialty in District 360 before launch. Open question: How many businesses are currently tagged under Specialty?
Spotlight
Dispatches from the District
Three shops with genuinely different identities — the most editorial spotlight in the Shopping section.
[ Vintage shop or local maker space — character, history, the story of the shop in the image. ]
Vintage / Maker
[Shop Name]
A vintage shop or local maker that would have been in the v1 'Vintage & Local Makers' category. What they carry, what makes them worth the visit.
Visit [Shop Name] →
[ The most unexpected shop on this page — the more specific and surprising the niche, the better. ]
The Unexpected
[Shop Name]
A specialty shop with an unexpected category — the more specific and surprising the niche, the better for this card.
Discover [Shop Name] →
[ A specialist's specialist — the shop that rewards the customer who knows what they're looking for. ]
The Deep Cut
[Shop Name]
A shop that rewards the customer who knows what they're looking for — a specialist's specialist. The kind of place you tell people about.
Visit [Shop Name] →
§3 — Editorial Spotlight: Specialty. The most editorial of any Shopping page — should feel like a 'dispatch from the district' rather than a business listing. Card 1: Vintage/Maker Feature (quarterly). Card 2: The Unexpected Shop (quarterly — different niche each season). Card 3: The Deep Cut (quarterly). Feature three shops with genuinely different identities. Specialty's editorial strength is its eclecticism — don't flatten it into uniformity.
While You're on the Block
Keep Going
The shops and the studios are neighbors. The rest of the district is around the corner.
[ Mural or gallery exterior — visual connection between shopping and arts identity. ]
Art & Culture
The shops and the studios are neighbors. The creative ecosystem runs through both.
Explore Art & Culture →
[ Café with a relaxed atmosphere — between-finds energy. ]
Eat & Drink
Between finds, there is always a good coffee or a better lunch.
Find a Table →
§5 — Cross-Sell: Specialty. 'While You're on the Block' — neighborhood-scale framing. Art & Culture leads because Specialty's creative identity is closest to the arts district. Eat & Drink as the universal second tile. Section 4 omitted at launch.
PRE-FOOTER — Global component displayed on every page. Combines newsletter signup + social links into a persistent strip above the footer.
Footer consolidates full sitemap. Social links in pre-footer above. Links connect to wireframes where available; # = placeholder for pages not yet wireframed.