Navigation: 3 mega menus (Events, Eat & Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking & Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Per SNA_Navigation_Strategy_OSA: mega menus trigger on hover (200ms open / 300ms close delay in production); editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art & Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Events editorial panel uses NAVY background; Eat & Drink and Explore editorial panels use white background. Mobile: all menus convert to accordion drawers, editorial panels omitted.

§1 — Page Hero. Warm, daytime atmosphere — shopping is a daylight activity; avoid the evening-dominant treatment used on Music and some Arts pages. No CTA button in the hero — the subpage cards and All Shops band below handle the routing. Typography should feel approachable rather than editorial-cold — this section is Inspirational + Communal voice. Headline recommendation: 'Find It Here First' — broadest option, captures discovery energy across all six categories. 'The Boutiques Behind the Block' is a strong alternative if the hero image features a proprietor or interior. Fashion boutique photography is the most likely source of strong hero assets — coordinate with member boutiques to source interiors and lifestyle shots.

§2 — Subpage Navigation Cards: Analytics-Tiered Layout. GA4 12-month data confirms Fashion as highest-traffic Shopping subcategory, Gifts a clear second. Top row: Fashion featured (wider ~60%) + Gifts elevated (~40%), same height. Bottom row: 4 standard equal-weight cards (Specialty, Home & Garden, Toys & Games, Jewelry). On tablet, top row collapses to full-width stacked. On mobile, all six cards single-column with Fashion and Gifts first. The order of the four standard cards can be adjusted at design stage — no analytics signal strong enough to prescribe their order. Alphabetical default; seasonality acceptable (e.g., Home & Garden in spring, Toys & Games in Q4). Post-launch, track subpage card click-through rates to validate or adjust layout.

§3 — All Shops Band. Dedicated entry point to a comprehensive 'All Shops' directory for browse-mode users. Parallel to 'All Restaurants & Bars' in the Eat & Drink section. Visually contained horizontal band — not a full-section treatment. Positioned between category cards and editorial spotlight as the practical fallback before the editorial layer. The 'All Shops' page itself is a separate deliverable following the same archive/listing page pattern as Eat & Drink listings. Optional: a live count of active businesses ('Browse [N] Short North shops') if District 360 data feed supports it dynamically — flag as Phase 2 if not confirmed. Both the Shopping landing page and the All Shops directory should be added to Sitemap v2 together.

§4 — Editorial Spotlight: Cross-Category Curation. The landing page spotlight does what subpage spotlights cannot: cross-category curation. Each rotation features picks from different subpages tied by a shared occasion or seasonal angle. Example rotations: Holiday (Fashion + Gifts + Jewelry — 'Your Holiday Short North'), Spring (Fashion + Home & Garden — 'The Short North in Bloom'), Valentine's Day (Jewelry + Gifts — 'Two Stops, One Evening'), Back-to-School (Specialty + Toys & Games — 'The September Shop'). Seasonal rotation, 4x/year minimum. More frequent around major shopping occasions. Owned by SNA Communications / Marketing Team — batch with seasonal subpage updates. Section label updates with each rotation ('Shop This Season' / 'Picked for You' / seasonal variant). 2 cards for large format photography, 3 for catalog-style — confirm at design stage based on available photography.

§5 — Cross-Sell Block. 'While You're Here' — consistent with Art & Culture landing page. Eat & Drink leads (first tile, left-most) because brunch + boutiques is the Short North's most natural visitor pattern. Events tile makes Gallery Hop's shopping connection explicit — boutiques participate, extend hours, and draw foot traffic. Art & Culture tile is optional — if two tiles feel cleaner at design stage, Eat & Drink + Events is sufficient. Tile photography should feel daytime and social — consistent with Shopping section's warmer, lighter atmosphere. Gallery Hop tile should not just reference it as an arts event — the copy makes the shopping connection deliberate.