Navigation: 3 mega menus (Events, Eat + Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking + Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art + Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Mobile: editorial panels omitted.
Jewelry worn or displayed in context — a ring on a hand, earrings with character. Personal, not catalog.
Made to Be Kept
Short North jewelers include the independent designers working upstairs, the established studios with decades of craft, and the gallery-adjacent shops where fine jewelry and art collecting overlap. Whatever the occasion — or no occasion at all — the district's jewelers make things worth keeping.
§1 — Page Hero: Jewelry. 'Made to Be Kept' — three words that do genuine editorial work. Works for gift intent ('something they'll keep forever') and self-purchase intent ('investing in something that lasts') simultaneously. The highest-consideration Shopping page — jewelry purchases are either significant gifts or meaningful self-purchases. Photography is the most sensitive here — low-quality product images will significantly undermine the page's editorial credibility. If SNA does not have strong jewelry lifestyle photography, this is a high-priority asset gap. Coordinate with member jewelers to source photography before launch.
Directory
Jewelers
Independent designers, established studios, and gallery-adjacent shops — makers who work with their hands.
Sort
A–Z ▾
Additional filters (Type, Occasion, Material) available in Phase 2
Open Today
[ Jewelry studio or shop interior — elevated, personal ]
Fine JewelryCustom
[Jeweler Name]
Fine jewelry and custom design · Established studio · By appointment + walk-in
§2 — Browse + Filter: Jewelry Directory. 3-up card grid, sort-only at launch. Phase 2 filters: Type (Fine Jewelry / Fashion Jewelry / Designer / Vintage + Estate / Custom + Bespoke), Occasion (Engagement / Anniversary / Gift / Self-Purchase), Material (Gold / Silver / Mixed Metals / Gemstone). Some jewelers may also function as repair or custom-design studios. If District 360 supports a 'Services' tag, jewelry repair/custom work should be tagged — these are high-intent, repeat-visit services. Strong organic search potential ('jewelry stores Columbus Ohio', 'custom jewelry Columbus') justifies full page rather than a filter on a combined page.
Make It a Night
The Whole Evening
The Short North does the whole evening. Start here. Finish there.
[ Boutique interior or styled fashion/accessories moment — the outfit-completion angle. ]
Fashion
The outfit is half the equation. The jewelry finishes it.
§5 — Cross-Sell: Jewelry. 'Make It a Night' — occasion-evening framing. Jewelry is purchased for significant moments, and dinner is part of the ritual. Fashion leads because outfit-completion is the strongest cross-sell from Jewelry. Eat + Drink as the occasion-evening tile. Section 4 omitted at launch. The Jewelry cross-sell is the most occasion-specific in the Shopping section — it understands it's part of a larger evening.
PRE-FOOTER — Global component displayed on every page. Combines newsletter signup + social links into a persistent strip above the footer.
Footer consolidates full sitemap. Social links in pre-footer above. Links connect to wireframes where available; # = placeholder for pages not yet wireframed.