Utility nav surfaces audience-specific pages. Keeps primary nav focused on visitor discovery.
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Navigation: 3 mega menus (Events, Eat & Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking & Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Per SNA_Navigation_Strategy_OSA: mega menus trigger on hover (200ms open / 300ms close delay in production); editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art & Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Events editorial panel uses NAVY background; Eat & Drink and Explore editorial panels use white background. Mobile: all menus convert to accordion drawers, editorial panels omitted.
Jewelry worn or displayed in context — a ring on a hand, earrings with character. Personal, not catalog.
Made to Be Kept
Short North jewelers include the independent designers working upstairs, the established studios with decades of craft, and the gallery-adjacent shops where fine jewelry and art collecting overlap. Whatever the occasion — or no occasion at all — the district's jewelers make things worth keeping.
Browse Jewelry →
§1 — Page Hero: Jewelry. 'Made to Be Kept' — three words that do genuine editorial work. Works for gift intent ('something they'll keep forever') and self-purchase intent ('investing in something that lasts') simultaneously. The highest-consideration Shopping page — jewelry purchases are either significant gifts or meaningful self-purchases. Photography is the most sensitive here — low-quality product images will significantly undermine the page's editorial credibility. If SNA does not have strong jewelry lifestyle photography, this is a high-priority asset gap. Coordinate with member jewelers to source photography before launch.
Directory
Jewelers
Independent designers, established studios, and gallery-adjacent shops — makers who work with their hands.
Additional filters (Type, Occasion, Material) available in Phase 2
Open Today
[ Jewelry studio or shop interior — elevated, personal ]
Fine JewelryCustom
[Jeweler Name]
Fine jewelry and custom design · Established studio · By appointment & walk-in
View Jeweler →
Open Today
[ Jewelry display — designer pieces in context ]
Designer
[Jeweler Name]
Independent jewelry designer · Contemporary pieces in mixed metals
View Jeweler →
[ Gallery-adjacent jewelry shop — where art and accessories overlap ]
Gallery-AdjacentWearable Art
[Jeweler Name]
Gallery-adjacent shop · Fine jewelry and wearable art
View Jeweler →
[ Vintage or estate jewelry display ]
Vintage & Estate
[Jeweler Name]
Vintage and estate jewelry · Curated collection spanning decades
View Jeweler →
Open Today
[ Jewelry repair or custom workshop ]
Custom & BespokeRepair
[Jeweler Name]
Custom design and jewelry repair · Studio workshop on-site
View Jeweler →
[ Fashion jewelry display — accessible, style-forward ]
Fashion Jewelry
[Jeweler Name]
Fashion jewelry and accessories · Trend-forward at accessible prices
View Jeweler →
§2 — Browse & Filter: Jewelry Directory. 3-up card grid, sort-only at launch. Phase 2 filters: Type (Fine Jewelry / Fashion Jewelry / Designer / Vintage & Estate / Custom & Bespoke), Occasion (Engagement / Anniversary / Gift / Self-Purchase), Material (Gold / Silver / Mixed Metals / Gemstone). Some jewelers may also function as repair or custom-design studios. If District 360 supports a 'Services' tag, jewelry repair/custom work should be tagged — these are high-intent, repeat-visit services. Strong organic search potential ('jewelry stores Columbus Ohio', 'custom jewelry Columbus') justifies full page rather than a filter on a combined page.
Spotlight
Worth the Story
Designer stories, occasion features, and the pieces where jewelry meets art.
[ A specific jewelry designer or studio — their craft, their materials, the maker at work. Personal and editorial. ]
Designer Story
[Designer / Studio Name]
A specific jewelry designer or studio — their craft, their materials, what makes their work distinct. The 'maker' narrative is particularly strong here.
Meet [Designer Name] →
[ Occasion-specific jewelry — engagement, anniversary, Mother's Day. The significant moment. ]
For the Occasion
For [Occasion]
Engagement season, anniversary, Mother's Day, holiday gifting, self-treat season. Frames the purchase around a specific moment or motivation.
Shop the Occasion →
[ Pieces that cross the line between accessory and wearable art — gallery-adjacent, distinctive, elevated. ]
Gallery-Adjacent
Where Jewelry Meets Art
The Short North's arts identity extends to jewelry — pieces that cross the line between accessory and wearable art. Distinctive and elevated rather than simply retail.
Explore the Connection →
§3 — Editorial Spotlight: Jewelry. Rotates around occasions and designer stories. Card 1: Designer Story (quarterly — feature a different designer each season). Card 2: Occasion Feature (6–8x/year tied to jewelry-gifting occasions). Card 3: Gallery-Adjacent Feature (quarterly — the arts-jewelry crossover). This is the one Shopping page where a single-designer spotlight (Option A) could be justified in Phase 2 — but at launch, maintain the three-card format to show range. Owned by SNA Communications / Marketing Team.
Make It a Night
The Whole Evening
The Short North does the whole evening. Start here. Finish there.
[ Boutique interior or styled fashion/accessories moment — the outfit-completion angle. ]
Fashion
The outfit is half the equation. The jewelry finishes it.
Shop Fashion →
[ Restaurant or bar with an evening, occasion-appropriate atmosphere. The significant moment continues. ]
Eat & Drink
The Short North does the whole evening. Start here. Finish there.
Find a Table →
§5 — Cross-Sell: Jewelry. 'Make It a Night' — occasion-evening framing. Jewelry is purchased for significant moments, and dinner is part of the ritual. Fashion leads because outfit-completion is the strongest cross-sell from Jewelry. Eat & Drink as the occasion-evening tile. Section 4 omitted at launch. The Jewelry cross-sell is the most occasion-specific in the Shopping section — it understands it's part of a larger evening.
PRE-FOOTER — Global component displayed on every page. Combines newsletter signup + social links into a persistent strip above the footer.
Footer consolidates full sitemap. Social links in pre-footer above. Links connect to wireframes where available; # = placeholder for pages not yet wireframed.