Utility nav surfaces audience-specific pages. Keeps primary nav focused on visitor discovery.
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For Business Owners
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Navigation: 3 mega menus (Events, Eat & Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking & Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Per SNA_Navigation_Strategy_OSA: mega menus trigger on hover (200ms open / 300ms close delay in production); editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art & Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Events editorial panel uses NAVY background; Eat & Drink and Explore editorial panels use white background. Mobile: all menus convert to accordion drawers, editorial panels omitted.
Composite of participation moments — food tour group, hands on a pottery wheel, a stylist working. Daytime to late afternoon.
Do Something Worth Talking About
The Short North has tours that end at the bar, workshops where you make something real, and salons that turn a Tuesday into a treat. The neighborhood is walkable, the experiences are bookable, and the day writes itself.
§1 — Page Hero. Participatory, active imagery — someone doing something, not watching something. 'Do Something Worth Talking About' — action-forward, slightly confident, works across all three experience types equally. No CTA button — the subpage cards below handle routing. 'Try the Tour. Take the Class. Book the Appointment.' is the strongest functional alternative if the design calls for navigational copy. Daytime to late afternoon atmosphere. Not evening-dominant.
What Do You Want to Do?
Choose Your Experience
Three ways to do the Short North — all bookable, all walkable, all worth it.
[ Tour group mid-experience — laughing, eating, holding glasses. Energy over polish. High Street visible. ]
Tours & Tastings
Eat your way down High Street. Sip your way through the district. The best tours in Columbus start here.
Find a Tour →
[ Hands in clay, a brush on canvas, or a group around a table making something together. Process over product. ]
DIY Workshops
Make something. Learn something. Bring it home. Short North workshops run year-round — from pottery to painting to cocktail craft.
Find a Workshop →
[ Salon or spa interior — warm, personal, inviting. Not clinical. A stylist at work or a treatment room with character. ]
Wellness & Salons
Salons, spas, and wellness studios in walking distance of everything. Treat yourself, then treat yourself to lunch.
Find a Salon or Spa →
§2 — Subpage Cards: Three Equal Columns. No tiered hierarchy — unlike Shopping (analytics-tiered) and Art & Culture (4 disciplines), Experiences has only 3 subpages with no strong analytics signal differentiating traffic. Treat as equally valid entry points. Section label: 'What Do You Want to Do?' — light, direct, participatory. Signals the choice is about what kind of experience you want, not what category you're browsing.
Book This
The Experience Worth Booking Right Now
Cross-category pick — the Short North experience worth trying this month.
[ The experience in action — people participating. A food tour group, hands in clay, or a seasonal workshop moment. Not a logo or empty room. ]
Featured Experience
[Experience Name]: [Brief Hook]
[One to two sentences of editorial framing — why this experience, why now, what you'll come away with. The kind of recommendation a friend would give you over coffee.]
Available [dates/frequency] · Hosted by [Business Name]
Book This Experience →
§3 — Landing Spotlight: Single Cross-Category Feature. Unlike subpage spotlights (2–3 picks from one category), the landing page spotlight can bridge categories: a food tour that ends at a painting workshop, a seasonal experience available only this month, the experience that best answers 'what should I do in the Short North?' for a first-time visitor. Update cadence: monthly — same owner as subpage spotlights (SNA Communications). Single feature rather than 2–3 cards = lower maintenance. Lighter than the subpage spotlights — the landing page's editorial contribution is cross-category curation.
While You're Planning
Complete the Day
Every experience in this section connects to something worth eating, drinking, or seeing.
[ Restaurant or café — relaxed, social atmosphere. The before/after for any experience. ]
Eat & Drink
Before, during, or after — every experience in this section connects to something worth eating or drinking.
Find a Table →
[ Events atmosphere — Gallery Hop energy, evening programming, community gathering. ]
Events
More programming than fits on one page. See the full calendar for what's happening this week.
See What's On →
§4 — Cross-Sell Block. 'While You're Planning' — planning-mode framing. Eat & Drink is the natural before/after for all three experience types. Events routes to the broader programming calendar. Tile photography should feel daytime and social. This landing page cross-sell is lighter than the subpage cross-sells — it's about connecting to the broader district, not completing a specific occasion.
PRE-FOOTER — Global component displayed on every page. Combines newsletter signup + social links into a persistent strip above the footer.
Footer consolidates full sitemap. Social links in pre-footer above. Links connect to wireframes where available; # = placeholder for pages not yet wireframed.