Navigation: 3 mega menus (Events, Eat & Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking & Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Per SNA_Navigation_Strategy_OSA: mega menus trigger on hover (200ms open / 300ms close delay in production); editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art & Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Events editorial panel uses NAVY background; Eat & Drink and Explore editorial panels use white background. Mobile: all menus convert to accordion drawers, editorial panels omitted.

Hero leads with momentum and urgency, not static copy. Date context auto-generates: "This Weekend · [dates]" on Fri–Sun, "This Week" midweek. A hero that says "This Weekend" on a Tuesday is a trust failure. Photography: crowd energy, not empty venues. Two CTAs: urgency (scrolls to Happening Now) + evergreen (full calendar).

Answers "What's going on?" in under 10 seconds. 3–5 cards, NOT a raw feed — curated with editorial judgment. Selection priority: 1) SNA-pinned "Don't Miss" events, 2) High-prominence categories (Live Music, Visual Arts, Parades & Festivals), 3) Chronological (soonest first), 4) Fallback: any event within 7 days. Section headline auto-generates from date window. Labels: "Don't Miss" · "Free" · "Family-Friendly" · "Tonight". Card teasers lead with experience, not logistics. Primary CTA routes to Happening Now sub-page (curated, editorial experience), not directly to Full Calendar. Full Calendar is secondary path.

CONDITIONAL SECTION — The Featured Event block below only renders when a campaign-level event is active or approaching. When inactive, the page flows directly from Happening Now to Signature Events.

CONDITIONAL — only renders when a campaign-level event is active or imminent. When no featured event is active, this section collapses entirely (no placeholder, no empty slot). Qualifies: events with dedicated sub-pages (Gallery Hop, Holiday Hop, Hops on High), external campaign events, or events with a dedicated landing page. Does NOT qualify: standard calendar events. Only one event occupies this slot at a time. Countdown cue appears if event is within 2 weeks. Governance: Needs a clear CMS toggle or date-range rule for activation/deactivation.

Evergreen section — exists year-round regardless of whether events are currently active. Dark background + cinematic imagery creates visual separation from dynamic content above. Three signature events only: Gallery Hop, Holiday Hop, Hops on High. Next upcoming event gets visual emphasis (bolder border, urgency cue). Urgency cues are conditional: "This Saturday" / "Coming Up: [Month]" / "In [X] Saturdays".

Clear, confident handoff to the full filterable calendar. High-contrast band — should not be subtle. Category pill teasers show the calendar's depth and hint at available filters. The full calendar is the primary research tool for a large portion of visitors — it's not a fallback. Optional: total event count for social proof.

B2B / community-facing CTA — NOT a primary visitor path. Compact, low visual weight, no photography. Welcomes organizers (businesses, artists, community groups) to submit events. Expectation-setter reduces spam: "reviewed before publication." Links to submit form (native CMS form or third-party tool — TBD). Should feel like a helpful footnote, not a competing hero.