Navigation: 3 mega menus (Events, Eat & Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking & Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Per SNA_Navigation_Strategy_OSA: mega menus trigger on hover (200ms open / 300ms close delay in production); editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art & Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Events editorial panel uses NAVY background; Eat & Drink and Explore editorial panels use white background. Mobile: all menus convert to accordion drawers, editorial panels omitted.

§1 — Stay Hero. No CTA button — the directory below is the natural next step. 'Wake Up Inside It' — the recommended headline: confident, immersive, trusts the visitor to know what 'it' means on a page called 'Stay' within shortnorth.org. Alternative headlines for A/B testing: 'The Neighborhood Is the Amenity' / 'Sleep Here. See Everything.' / 'Hotel Rooms in the Middle of All of It' / 'Stay in the Short North. Walk to Everything Else.' Photography: evening or dusk atmosphere — the Short North at night is one of its most distinctive visual qualities. Priority: hotel exterior with High Street energy in the same frame. Second option: hotel room window view looking out onto the district. Third: lifestyle moment — guest walking out of hotel entrance, coffee in hand. ★ Photography gap flagged: SNA will likely need to coordinate with properties to source exterior/lifestyle shots showing the hotel in its neighborhood context. Pre-launch photography dependency.

§2 — Hotel Directory. Data source: District 360, Hotels & Lodging category. Generous 2-up card grid for small inventory — larger photography (220px), 3–4 lines of editorial descriptor per card, amenity tags, and price range indicator. Default sort: Featured (editorially curated order, not alphabetical). No filters at launch — inventory too small for filtering to add value. Card content: property name, property type (Hotel / Boutique Hotel / Bed & Breakfast — replaces old two-tab subcategory split with inline labeling), editorial descriptor (character and differentiating quality, not a marketing tagline), 3–5 amenity tags, price tier if D360 supplies it, 'View Property →' CTA to business profile page. ★ Open question: confirm property count with SNA before finalising card design. If 4 or fewer, consider single-column stacked layout with full-width images. If inventory grows to 12+, introduce Phase 2 filters (Property Type, Amenities, Price Range). The current site's downloadable PDF guide should be retired — D360 directory replaces its function.

§3 — Neighborhood Context Block. The editorial conversion layer unique to Stay. Makes the walkability case explicitly for visitors comparing hotel locations. Positioned below the directory: the visitor who has browsed properties and not yet committed is the target. Proximity grid: icon-based, 4-up, communicating what's walkable from the hotel cluster on High Street. Walking times should be calculated from the geographic midpoint of the primary hotel cluster and verified before publishing. If times vary by property, use 'approximately' or 'a short walk.' Events callout: evergreen copy that names signature events without specific dates — no maintenance required. The callout serves visitors planning around events (a large, high-value segment). Design should feel editorial and warm — an invitation, not a logistics list. Consider a light illustrated map or icon-based proximity graphic rather than pure text.

§4 — Editorial Spotlight: 'Worth an Overnight'. Single-card spotlight (Option A from the Category Page Template) — side-by-side layout. The small inventory means a multi-card spotlight risks repeating the directory. Rotation angles: (1) Peak event weekend — 'Staying for [Signature Event]? Here's what to know about booking early.' (2) Seasonal stay — 'The Short North in [season] is worth an overnight.' (3) Property story — a specific hotel's history, character, or hidden details. (4) First-timer guide — curated overnight itinerary: dinner, morning coffee, where to walk. The first-timer overnight itinerary is the strongest recurring format — it does work no other page on the site does (plans the entire visit). Consider one per season, updated with current restaurant and gallery picks. Rotation cadence: seasonal minimum (4×/year), with additional updates before peak event weekends (Hops on High, Holiday Hop). 5–6 updates/year realistic. Owned by SNA Communications / Marketing Team.

§5 — Cross-Sell: 'Plan the Rest of Your Stay'. Two tiles — Eat & Drink (lead tile: dinner is the first planning decision after booking) and Events (event programming is a top reason for overnight visits). Evening photography should dominate both tiles — the overnight visitor's planning is oriented around the evening experience. Consistent atmosphere reinforces the 'the Short North at night is worth staying for' proposition. A third tile for Parking & Safety is conditional: include if the design supports three tiles without crowding (the overnight visitor from out of town is the primary Parking & Safety audience). If two tiles is the cleaner design, Eat & Drink + Events is the sufficient pairing. Current wireframe shows the 2-tile version.