Utility nav surfaces audience-specific pages. Keeps primary nav focused on visitor discovery.
For Residents
For Business Owners
Jobs
Media & Partners
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Navigation: 3 mega menus (Events, Eat & Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking & Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Per SNA_Navigation_Strategy_OSA: mega menus trigger on hover (200ms open / 300ms close delay in production); editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art & Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Events editorial panel uses NAVY background; Eat & Drink and Explore editorial panels use white background. Mobile: all menus convert to accordion drawers, editorial panels omitted.
Toy or game shop interior — colorful, full of interesting things. Joyful and curious rather than age-specific.
Play Starts Here
Independent toy and game stores in the Short North carry the kind of thing you don't find at the big retailers — puzzles with staying power, games worth playing twice, toys made by people who thought about them. Whether you're shopping for a six-year-old or a thirty-six-year-old, start here.
Browse Toys & Games →
§1 — Page Hero: Toys & Games. 'Play Starts Here' — the only headline that works across the full age range (children's toys, adult board games, puzzles, novelty). 'The Good Stuff. Not the Big Box Kind.' is a strong alternative if SNA wants to lean into competitive positioning. Photography risk: too childish alienates adult game shoppers; too adult misses the gift-for-children intent. Aim for joyful and curious rather than age-specific. Occasion-driven and discovery browse — most gift-oriented page after Gifts itself.
Directory
Toy & Game Shops
Independent toy and game stores — the good stuff, curated by people who play.
Additional filters (Age Range, Type, Price Range) available in Phase 2
Open Today
[ Toy shop interior — colorful, joyful ]
ToysAll Ages
[Shop Name]
Independent toy store · Curated toys, games, and puzzles for all ages
View Shop →
[ Game shop interior — board games, puzzles ]
Games & Puzzles
[Shop Name]
Board games, strategy games, and designer puzzles · Play space available
View Shop →
Open Today
[ Shop interior — creative, art supplies ]
Creative & Art
[Shop Name]
Creative toys, art kits, and maker supplies for kids and adults
View Shop →
§2 — Browse & Filter: Toys & Games Directory. 3-up card grid, sort-only at launch. Phase 2 filters: Age Range (0–3 / 4–8 / 8–12 / Teen & Adult), Type (Outdoor & Active / Creative & Art / Games & Puzzles / Collectibles & Novelty), Price Range. Open question: How many businesses are in the Toys & Games category? If inventory is small (2–3 businesses), the browse grid may feel thin and a deeper editorial treatment with fewer but richer business cards may serve better than a standard grid.
Spotlight
Play Well
Gift guides, shop stories, and a reminder that play doesn't have an age limit.
[ A specific toy or game shop with a distinctive identity — independent expertise over inventory breadth. ]
Shop Feature
[Shop Name]
A specific toy or game shop with a distinctive identity. What they carry, what makes them worth visiting instead of ordering online.
Visit [Shop Name] →
[ Gift guide imagery — curated products by age or type, seasonal occasion framing. ]
Gift Guide
Gifts for Game Night
'Gifts for [age range / occasion / type]' — a seasonal, occasion-based pick list framed as editorial curation, not a catalog.
See the Guide →
[ Adult board games, strategy games, designer puzzles, party games — the audience that doesn't think to look in a toy shop. ]
For Adults Too
Not Just for Kids
Strategy games, party games, designer puzzles, novelty gifts — explicitly surfacing the adult game and puzzle category for the audience that doesn't think to look here.
Browse Adult Games →
§3 — Editorial Spotlight: Toys & Games. Rotates heavily around gift occasions — holiday is the peak. Card 1: Shop Feature (quarterly — more frequent in Q4). Card 2: Gift Guide Angle (6–8x/year tied to gifting occasions). Card 3: For Adults Too (quarterly — increase visibility in Q4). The 'For Adults Too' card is unique to this page — explicitly surfaces the adult game, puzzle, and novelty category for the audience that doesn't think to look in a toy shop. This editorial angle is what distinguishes the page from a pure gift directory.
Keep the Day Going
More Fun Ahead
Shopping with kids is hungry work. The Short North has the remedy.
[ Gift shop or wrapped present — the 'not sure what to get' angle. ]
Gifts
Not sure what to get? The Gifts section has options for every occasion, every budget.
Find a Gift →
[ Family-friendly café or restaurant — the outing-with-kids framing, not date-night. ]
Eat & Drink
Shopping with kids is hungry work. The Short North has the remedy.
Find a Table →
§5 — Cross-Sell: Toys & Games. 'Keep the Day Going' — the only Shopping cross-sell where a family-visit tone is appropriate. Gifts leads as the natural extension of the gift-hunting intent. Eat & Drink tile leans into the 'outing with kids' framing rather than the date-night angle used elsewhere. Section 4 omitted at launch.
PRE-FOOTER — Global component displayed on every page. Combines newsletter signup + social links into a persistent strip above the footer.
Footer consolidates full sitemap. Social links in pre-footer above. Links connect to wireframes where available; # = placeholder for pages not yet wireframed.