Navigation: 3 mega menus (Events, Eat + Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking + Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art + Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Mobile: editorial panels omitted.
Toy or game shop interior — colorful, full of interesting things. Joyful and curious rather than age-specific.
Play Starts Here
Independent toy and game stores in the Short North carry the kind of thing you don't find at the big retailers — puzzles with staying power, games worth playing twice, toys made by people who thought about them. Whether you're shopping for a six-year-old or a thirty-six-year-old, start here.
§1 — Page Hero: Toys + Games. 'Play Starts Here' — the only headline that works across the full age range (children's toys, adult board games, puzzles, novelty). 'The Good Stuff. Not the Big Box Kind.' is a strong alternative if SNA wants to lean into competitive positioning. Photography risk: too childish alienates adult game shoppers; too adult misses the gift-for-children intent. Aim for joyful and curious rather than age-specific. Occasion-driven and discovery browse — most gift-oriented page after Gifts itself.
Directory
Toy + Game Shops
Independent toy and game stores — the good stuff, curated by people who play.
Sort
A–Z ▾
Additional filters (Age Range, Type, Price Range) available in Phase 2
Open Today
[ Toy shop interior — colorful, joyful ]
ToysAll Ages
[Shop Name]
Independent toy store · Curated toys, games, and puzzles for all ages
§2 — Browse + Filter: Toys + Games Directory. 3-up card grid, sort-only at launch. Phase 2 filters: Age Range (0–3 / 4–8 / 8–12 / Teen + Adult), Type (Outdoor + Active / Creative + Art / Games + Puzzles / Collectibles + Novelty), Price Range. Open question: How many businesses are in the Toys + Games category? If inventory is small (2–3 businesses), the browse grid may feel thin and a deeper editorial treatment with fewer but richer business cards may serve better than a standard grid.
Keep the Day Going
More Fun Ahead
Shopping with kids is hungry work. The Short North has the remedy.
[ Gift shop or wrapped present — the 'not sure what to get' angle. ]
Gifts
Not sure what to get? The Gifts section has options for every occasion, every budget.
§5 — Cross-Sell: Toys + Games. 'Keep the Day Going' — the only Shopping cross-sell where a family-visit tone is appropriate. Gifts leads as the natural extension of the gift-hunting intent. Eat + Drink tile leans into the 'outing with kids' framing rather than the date-night angle used elsewhere. Section 4 omitted at launch.
PRE-FOOTER — Global component displayed on every page. Combines newsletter signup + social links into a persistent strip above the footer.
Footer consolidates full sitemap. Social links in pre-footer above. Links connect to wireframes where available; # = placeholder for pages not yet wireframed.