Utility nav surfaces audience-specific pages. Keeps primary nav focused on visitor discovery.
For Residents
For Business Owners
Jobs
Media + Partners
Subscribe
Navigation: 3 mega menus (Events, Eat + Drink, Explore) with 2/3 link pane + 1/3 editorial spotlight panel. 2 simple dropdowns (Parking + Safety, About) with icon + label + description per row. Donate CTA styled as distinct button. Editorial panels are CMS-managed single post references with fallback defaults; Explore groups subpages by section (Art + Culture, Shopping, Experiences, Stay); Shopping nav shows only Fashion, Gifts, and All Shopping (analytics-informed — other categories accessible via landing page); Mobile: editorial panels omitted.
Full-bleed video or image carousel — auto-advances
Headline Text
Goes Here
Supporting copy — 1–2 sentences introducing the district and inviting exploration.
Primary CTA →
Hero is the main brand moment. CMS-editable headline + CTA. Video or image carousel behind. Seasonal campaigns can take over the hero (see Variation B).
This Saturday
Gallery Hop
District-wide · Free
Live Music at Natalie's
Natalie's Music Hall
Pop-Up Market
North High St
Sunday Brunch Walk
Various locations
View All Events →
Label changes to "This Saturday" since Gallery Hop is imminent. First chip is Gallery Hop itself; remaining chips show other events happening around the same time.
Signature Event — Active Takeover
Gallery Hop Event Image
(full-bleed photo)
This Saturday · March 7, 2026 · 4–10 PM
Gallery Hop
The Short North's flagship monthly art walk. Explore 30+ galleries, enjoy live music, pop-up performances, and special exhibitions throughout the district.
View Full Details →
Parking Map →
Image
Gallery Name
Current exhibition title
Image
Gallery Name
Current exhibition title
Image
Gallery Name
Current exhibition title
Image
Gallery Name
Current exhibition title
Image
Gallery Name
Current exhibition title
REPLACES the Signature Events grid from Variation A. This dedicated takeover block appears when a signature event is active or imminent (e.g., week of Gallery Hop). Content: event image, date/time, description, quick-reference details (where, cost, parking), CTAs to event landing page and Gallery Hop app (1.3K app views in analytics). Gallery strip shows 5 featured participating galleries with current exhibitions.
Brief intro copy encouraging visitors to browse the district by category.
Category gateway — links to each Explore sub-section. Eat + Drink gets largest card (#1 traffic driver, 22.6K views). Each card links to its landing page.
Art + Culture
Section Heading
Positioning arts as the district's core identity — the #1 reason businesses locate here.
Image
Galleries + Exhibitions
Current Exhibitions
What's on view this month across XX galleries.
Image
Public Art
Places + Public Art
Murals, sculptures, and installations district-wide.
Image
Music + Performing Art
Live Performances
From intimate jazz to full theatrical productions.
District's primary differentiator vs. all peer sites. Three sub-sections from sitemap. Different background to carry visual weight. Gallery pages have 3.7K+ views.
Parking + Safety
Section Heading
Confidence-building section — addresses the #1 barrier to visiting.
Parking Map + Garages
Find the nearest spot
Getting Here
Car, bus, bike, ride share
Safety Services
Ambassadors + resources
[Image / Photo]
Parking = #6 most visited page (13K views). Four links map to sitemap children.
Support the District
Brief donate appeal copy.
Donate →
PRE-FOOTER — Global component displayed on every page. Combines newsletter signup + social links into a persistent strip above the footer.
Footer consolidates full sitemap. Social links in pre-footer above. Links connect to wireframes where available; # = placeholder for pages not yet wireframed.